How to Create a Landing Page the Right Way [article from Articleranks]

How to Create a Landing Page the Right Way

An effective landing page is required in order to convert visitors into customers. Use these three tips and your landing page will be a real winner.

Your landing page must load easily. Get rid of large graphics that slow the loading process. Pages that take too long to load are a huge turnoff. Limit the graphics on the page to avoid taking the focus away from main focus of the page: conversions. Avoid using too much code, to many pictures, or anything else that distracts visitors from the main purpose of your landing page. Invest your attention towards creating effective copy for your page instead. When a headline is necessary use text rather than a graphic. Devote effort towards creating a landing page that is more agile whenever possible. You don't want visitors to leave your page because it takes too long to load.

The rest of your landing page can convert at 100%, but if no one reads it because the headline is so bad then it won't matter. Create several headlines each containing the strongest benefit you have to offer, and then setup a URL rotator and test your headlines against each other.

If you are not experienced with copywriting, or headline creation, then you need to find solid information online that can give you guidance in these areas. Your good efforts to write a compelling headline, and then continuing to test it, will pay off the more you do it. If you're unfamiliar with optimization testing, and A/B split testing, then be sure to do some searching, researching, and learning.

If you are not familiar with AIDA, then you really should do some more reading because it can help your conversions quite a lot. AIDA is an acronym for Attention, Interest, Desire, Action; and please look this up and learn more about how best to use this. AIDA has been used by copywriters and Direct Marketing advertisers for many decades - it works. Write your copy, but landing page copy doesn't need to be long - sometimes it can hardly be more than a video and an optin box in some cases. Many highly converting landing pages capture attention very well, and they use something like a video, for example, to do the rest. You can become very skilled with AIDA if you put the time and effort into learning it.

Always take action when it comes to doing anything, and that includes increasing landing page conversions. So you realize that a landing page is important for list building and getting the rest of your business known, and know you have a better idea of how to get that done - good luck to you!This information was brought to you by http://www.fireplacescreenswithdoors.org, your source for all things related on FIREPLACE SCREENS WITH DOORS.

tags:fireplace screens with doors,high converting landing page,high converting landing pages tips,landing page optimization strategies,profitable landing page