[article from Articleranks]

You can get really good results from your landing page with targeted traffic plus a solid plan for optimization. It is more than possible to increase your conversion rates, but you need to have testing in place plus the right traffic which will be from your target market. All the elements of your landing page need to work together in order for the person to be willing to give up his or her contact information. Perhaps the most important part of your landing page is what you have to offer to your visitors. This article will help you get the kind of landing page conversion rates you want to have.
Probably the most important factor of boosting your conversion rates successfully is testing. If you want those prospective customers to become paying customers you need to do some rigorous testing. Written copy, background colors, and overall design of your sight are among the many things you can test on your landing page. You will see the benefits of this testing over time as your conversions rates climb as a result of your efforts to optimize your landing page.
As you complete the necessary optimizations your will relish in the fact that you can sit back and relax when the conversions are at a rate you are happy with. The importance of testing is evident when even a simple tweak to a headline increases conversion rates. It is important that you just understand why, which means grab a set of kawasaki eyeglass frames to help you truly focus. Avoid including anything on your landing page that is not relevant and needed. You want to exclude everything that will only serve to make people lose focus on what you have to offer. You can look at high converting landing pages and see how they almost command the visitor to the right areas. You can employ smart copywriting principles such as using a call to action and other devices.
Never use a font size smaller than 12, and do stay away from unusual font styles because people will not appreciate it. If you stick to the copywriting standards for online copy fonts and styles of fonts, then you will be fine. Do not try to get fancy with a lot of things like underlines and never all CAPS. Before you go too far along with it, you may want to Google something like 'usability' and good landing page design, etc.
Be sure that you do things for a good reason that you understand from your reading. Only do to your landing page what you know has worked and you understand what is going on.
You will experience the highest rewards from your landing page when you optimize it for greater conversions. Split testing your landing page is the smart thing you must do if you want to become highly competitive. The surest path to the end of the rainbow with your landing page is testing as many elements as you think are necessary. Never be timid about making stupid mistakes or any kind for that matter, not ever, because that is how you will learn and that is the best way to learn. There is a lot to learn, and you can learn it because none of it is hard to understand.

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