Easy to Apply Banner Advertising Tips [article from Articleranks]

Easy to Apply Banner Advertising Tips

If you ever wonder why you still see banner advertising it's because they are still profitable, but you do need to get a few things right with them. So it's our great pleasure to let you steal just three of our banner advertising tips, and then don't just stand there - use them!

Avoid using heavy banners where ever you go; the reason has to do wth load times which is important. Browser load times are so imporant now that Google has incorporated that into their algorithm for ranking. There are a lot of possibilities as far as effect on the website, but keep in mind that you could suffer with conversions or high bounce rates on your site. If you make your own banners, then optimize your graphics and pay attention to load times. Be sure to make your ads slow to medium speed, at most, if you want to use animation, or flash. No matter what, you never want to negatively interfere with the browser load times. Regarding your graphics, we suggest you do your market research and determine what is acceptable with your target audience. Depending on your market, it is always safe to err on the side of simplicity and clarity with your banner ads.

The internet media is really not the same as offline media when it comes to audience involvement. In order to increase the click through rate for your banners ads, you have to be very different from the others. Here you can receive the best results by inviting your targeted audience to take part in some type of interactive activity that you provide on your website. Your banner ads are there as a potent way to get others to take part in such an activity, which could be a survey or anything that will get them to interact.

If you do this, the ads from your banner campaign will immediately have a higher click through rate.

It's a good idea to rotate new ad designs on a particular website because of over-exposure of an ad. There are variations of opinion, but once an ad has received somewhere around 250,000 plus or minus impressions, then click throughs really start to drop. One solution is to develop maybe around five or six banners, and then they just place them on different websites. Always study your tracking logs, including for your banner ads, and then you should be able easily see which is working best.

In conclusion, banner advertising is very effective for marketing products. Once you begin using it for advertising purposes, you will realize why it is very popular for many people. It might take time to learn it, but it will give you great result eventually.This information was brought to you by http://www.coinoperatedwasheranddryer.net, your source for all things related on COIN OPERATED WASHER AND DRYER.

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